Older Models

Why is this important to your Dealership?

service-and-parts-market-expansion
The average age of vehicles on the road is 11.5 years old – an all-time record high, yet many Dealers have traditionally shunned Customers who had older models through negative attitudes, high pricing and poor relationships/retention. In some cases, this was due to facility constraints; in others, it was sheer arrogance. Independents make a living from the many Dealership “castoffs” by interacting differently with their Customers as well as incorporating a different pricing approach to their services (which is actually higher than most Dealerships). Lloyd’s first 7 years in the auto business were “on this side of the fence”. With 59% of all Customer-Pay Business being on 8 year old and older vehicles, let Lloyd help you capture this huge market of high age/high mileage Customers without the risk of consequential damages.

Most Makes/Most Models Service

Why is this important to your Dealership?

With fewer Customer visits due to improved quality and reduced scheduled maintenance, Customers generated from the Sales Department may not be enough to fully utilize your facility. Lloyd will show you how to grow your Service & Parts Operations from your franchise-specific Service Department to a Service Center that eagerly works on Most Makes & Models. Lloyd has the formula and the several components necessary to accomplish this: including proven Marketing, Sales and Technology requirements. This is a great step to increase your Customer base, potentially leading to more vehicle sales.

Semi-Annual Service Clinics

Why is this important to your Dealership?

You can bring in a LOT of old and new Customers to your Service Department with Semi-Annual Service Clinics. With Lloyd’s expertise, he will make your event a success with a community-spirited Clinic that produces community goodwill, new Customers, but mainly, increased Service Sales. Perfect for jump-starting business or capturing “orphan owners” and “free agents.”

Commercial Service

Why is this important to your Dealership?

There are millions of commercial vehicles underserved by BOTH Dealers and Independent Service Providers – mainly based on the Commercial Customers’ Time Constraints. If you’re ready to take your Service Department to the next level, Lloyd is ready to help you get into the Commercial/Fleet business. After he works with you to put the processes and commercial accommodations into place, he’ll guide you or help you line up important Commercial and Fleet accounts. Lloyd has the Marketing, Sales and Technology formula to accomplish this including proven business builder. This is for Chevy, Ford, GMC, Ram and M-B Sprinter Dealers.

Website Digital Marketing Optimization

Why is this important to your Dealership?

Time after time, our Surveys of the most popular Fixed Operations searches in your market show that your Dealership never “shows up” on page 1 of a google search. Fixed Operations Customers are often only 1 day from making their purchase, and never more than 6 days away! When you NEVER show up on a page 1 google search, how much is THAT costing you? The great thing about Digital Marketing is the Internet brings shoppers and buyers to you vs. the old-fashioned way of advertising to some 98% disinterested people at high costs.

We will help you update and upgrade the contents of your Service, Parts and Body Shop pages so that the potential Customers can “buy you” from your Web Pages. We also help you be found by buyers through the many facets of Search Engine Optimization effective in today’s marketing strategies.